Delray Beach, Florida…With a name like Mustard, it’s only natural that a guy would get a break as a writer in the television industry for a food show. And so it is that Jeff Mustard, an advertising/ marketing/public relations professional and award-winning writer/producer was tapped to pen and produce the promo trailer for “The Best of Wine & Food,” a half-hour series hosted by long-time Hollywood legend, George Hamilton, syndicated nationally on the Food Network. .    

The show concept--mix a world renown celebrity talent—in this case George Hamilton, and have him do what he loves best, “explore and experience the best life has to offer” in a show appropriately named, The Best of Wine & Food.  “It’s more than a taste of the good life, it’s a feast of the finest life has to offer, a half-hour weekly, The Best of Wine & Food is a gastronomic display guaranteed to satisfy sumptuous tastes and scintillating sensibilities.”  That was the opening line of narrator voice-over copy in the demo script.  Get the idea, this is a show for people who love the good life, live the good life and enjoy eating and traveling well.  

“Fast paced and power packed with spicy subjects and special segments, The Best of Wine and Food does more than fill your stomach, it’s a full plate of ideas to make dining, travel and leisure more fun and exciting,” the copy continues.  

“The producers of the show loved the script for the show trailer and asked me to produce the demo,” says Jeff Mustard.  The approximately four-minute demo used to sell the show was a hit, the sponsors signed on and Mustard scripted 8 half-hour shows featuring some of the world’s largest companies including a blend of studio and on-location shooting.